With more than 5.5 billion searches performed on Google every day, it’s clear that Google is where we go for information on all kinds of things. It’s only natural for businesses looking to increase their online presence through the advertising platforms of Google, and Google Ads (previously called Google AdWords), now that it’s become the quickest method of discovering new information.
Google Ads is a powerful platform that will help your business be seen by the world according to your preferences and budget. Therefore, the dashboard offers diverse information that, if done right, will aid users in making smart marketing choices.
It also has tools that help a user to maximize their potential and budget. One of them is Google Ads Keyword Planner. Google Ads Keyword Planner which is located in the section for planning within Tools & Settings.
As with every other tool for analyzing keywords like Google Keyword Planner can give you keyword ideas and data on search volume to assist in the design of campaigns. What makes it different is that it’s completely free as long you have an active Google Ads account set up and, since it’s an inbuilt tool, it takes only just a few mouse clicks to incorporate the results of your research into your existing ads.
With the wealth of data that is available in Google Ads, you may be asking questions such as Which of these measures indicate I’m running a successful campaign? What can I do to improve my effectiveness? All you need is only one Google Ads account.
In this post, we’ll break down the structure of a successful Google Ad and introduce ways to utilize the data that the Keyword Planner tool provides.
Let’s first take an overview of what makes an effective ad.
Developing Great Google Ads
How can we define effective ad campaigns? What factors do successful advertisements share? This article will not discuss the meaning of impressions, CTRs, and conversion rates, but what are the ads’ attributes that you should be aware of to ensure that these metrics are working effectively.
1. Simply describe a solution to an issue.
Keyword: concisely. With the many elements competing for the viewer’s attention on the internet, and the limited space for ads on the screen, it’s crucial that your advertisements be clear and concise. Be sure to avoid redundant words, eliminate unnecessary words, and attempt to cut down on wordiness while still delivering important information that could grab your viewers’ focus.
In addition, Google has character limits for headlines and descriptions of text ads. The standard text ad on Google Ads text ad is composed of a headline and an explanation of two lines. Well-crafted ads can emphasize a service or product’s potential selling points in just the most important number of words.
2. Optimize the budget for ads.
Optimizing these aspects will significantly increase the amount you spend on Google:
* Customer targeting is clear.
* Relevance of keywords
* Landing page quality
Three factors that determine an advertisement’s Quality Score. The higher its score, the lower Google charges per click.
You don’t want to waste thousands of dollars advertising luxurious accommodations to travelers on a budget. They’re not in your audience, and even when you are bidding on keywords that are general to your niche, people will likely abandon your page once they realize that your offering isn’t what they’re searching for.
To get more value for your buck, prior to putting the campaign, it is important to determine what your target audience needs and what they’re looking for in it, and then prioritize the relevancy from the creation of ads to creating an effective landing page.
3. Gets quality clicks.
In the end, what we are trying to achieve from our advertising campaigns is to get a decent quantity of exposure to our target audience, get people to click on our advertisement and learn more about our services, and encourage users to make a purchase, sign up to, make a donation or sign-up. In the end, an advertising campaign is only effective if it can lead users to the ultimate stage of the process of conversion.
It is important to understand your target market’s language and to identify those searches you do not wish to have your ads displayed.
Another way to achieve this is to identify words that may have a different meaning in your product and then add the keywords as negative ones. For instance, if you’re offering mousetraps for sale, it could be beneficial to include ‘electronic” or “wireless” as negative keywords, so that your advertisements won’t be displayed when people are searching for computer accessories.
Ways to utilize Google’s Keyword Planner tool
It’s not any kind of rocket science to meet the three aspects we mentioned, but it will require a bit of research, which can be conducted using the Google ads management company‘ free keyword research tool. In addition to obtaining the data on volume of searches and bid estimates Here are four suggestions to make use of this tool to design efficient advertising campaigns.
1. Understand your audience’s search phrases
Within the Keyword Planner, you can either find keywords or search volume information for a list of keywords that you’ve already discovered.
Utilize these two tools to create a clear picture of your user’s language – the exact words they search for as well as the terms they leave out, in the event that there are abbreviations of terms or use, and also if the change in language with the changing seasons.
Knowing how specific your target audience is when they search helps to create simple advertisements. Improve the Quality Score by also incorporating the exact search terms of your audience, not just in your ads as well as in your website landing pages. People are drawn to options that resemble exact answers to their queries.
2. Reduce your market down
Based on your understanding of the search terms of your target audience Apply the 80/20 formula for your specific areas to get more from your spending.
Instead of beginning with a marketing campaign that targets different countries, you can use your Keyword Planner to estimate demand within cities, and then start with those cities where the demand for your product is most. This can help you get results quicker and is less expensive.
In our case, microfiber mops are likely to be more popular than in Manchester. It could be the same for other cities within the UK too. Understanding the market demand in other cities using the data on search volume will allow you to narrow your efforts to areas that will yield better outcomes.
3. Make wise choices with your spending
The prices and competition levels for specific keywords can help you get an idea of how saturated the market for your product is similar products. If you’re dealing with a limited budget for advertising in a highly competitive market it’s a bit depressing to find bid estimates which are three times higher than what you’re willing to spend for.
But, there’s a way to work with a limited budget using the information you can find through the Keyword Planner. If you’re beginning with a modest budget it’s best to bid for keywords with low competition, which remain relevant to your product. It’s not easy for your advertisements to be ranked higher than those from advertisers who have thousands of dollars to spare. The trick is to stand out with a sense of relevancy.
Keywords that are long-tail or become more specific aren’t often auctioned off very heavily. You can think of a few these keywords, then get the data on their search volume and you might discover a few that have quite a high volume of searches each month. If you can identify opportunities that are relevant, you’re not wasting money on competing and have a better chance of your advertisements appearing at the first on the page of results.
4. Customize
With the ability to collect information from specific locations With the ability to collect data from specific locations, the Keyword Planner offers opportunities to personalize your advertisements for local markets.
For instance, a clothing retailer might achieve a dazzling conversion rate using an English text advertisement that was published but the advertisement might not work equally well in a place in which English isn’t the only language. Be aware that you only have three seconds to get the attention of a potential client, and you shouldn’t take that time to sway them away with an advertisement that they don’t understand.
Utilizing Keyword Planner Keyword Planner, we can discover the variations in the language and market requirements by changing around the location and testing different versions of ads that are already translated. This extra effort could add relevancy points to an advertisement and enhance its performance overall.
Back on business
In short, the key to successful Google advertising campaigns is planning supported by solid information. The Keyword Planner tool is free simple, quick, and will boost your campaigns if the information it offers is utilized correctly.
The most successful Google Ads text ad is short, pertinent, and useful for its target audience. Keep the ad’s attributes in mind when you write ads, and you’ll be well on the way to seeing conversions start coming in.